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BuzzFeed has worked to stabilize itself after a tumultuous period last year in which it laid off 250 people following an annual loss that people familiar with the matter said was greater than $50 million.

Now, the onetime digital-media darling is edging closer to profitability thanks to staff cuts and efforts in recent years to generate new revenue streams, such as launching its own line of kitchenware and investing in a chain of stores selling quirky toys.



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