reid hoffman
chairman Reid Hoffman cofounded WTF with Zynga founder Mark

Steve Jennings/Getty

“WTF” is a fitting abbreviation for LinkedIn founder Reid
Hoffman’s newest project to rethink what the Democratic Party is

Called Win The Future, WTF is starting as a “people’s lobby”
where people can vote on policy topics that are important to
them, like making engineering degrees free for everyone.

“We need a modern people’s lobby that empowers all of us to
choose our leaders and set our agenda,” said Mark Pincus, the
billionaire cofounder of Zynga who is partnering with Hoffman to
start WTF. “Imagine voting for a president we’re truly excited
about. Imagine a government that promotes capitalism and civil

Despite its roots with two powerful tech founders, WTF is taking
an old-school approach to start. People will vote on the policies
and discuss them on Twitter. The group plans to turn the ones
that seem to resonate into billboards in Washington, DC, to try
to ensure that congressional leaders see them.

While it wants to get the attention of members of Congress, WTF
is also unabashedly “not for pro-politicians.”
According to Recode
, one of WTF’s more audacious plans has
been to recruit political outsiders to run as “WTF Democrats” and
challenge the old stalwarts of the Democratic Party. Pincus
specifically targeted
Stephan Jenkins from the band Third Eye Blind
, according to

Those plans are on hold for now, though, as the group focuses on
the launch of its billboard campaigns and building a political
platform that expresses the desires of the people — at least
those who are active on Twitter.

Already progressive leaders have criticized the launch of WTF as
an incredibly off-base pet project for two billionaires,
according to a Huffington Post report

“I am not sure the creators of the lamest and the most annoying
social-media experiences are the exact people who should be
rewiring the philosophical core of the Democratic Party as they
say they want to,” Alex Lawson, the executive director of Social
Security Works,
told The Huffington Post

Despite the early criticism, Pincus and Hoffman have together
committed over $500,000 to build out the project — and they’re
still raising money to bring the billboard campaign to life.

“We can’t wait until elections to fight for what we care about.
We can’t hope for a benevolent leader who may choose to listen to
us,” Pincus wrote in his
note on the vision of WTF
. “We need a network that lets the
best ideas and leaders rise to the top through an open, inclusive
democratic process.”

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