
First lady Melania Trump was interested in cashing in on her role as first lady, and a lawsuit argues that a story alleging the former model had been an escort in the 1990s wrecked the value of her brand.
Trump’s third defamation lawsuit against Mail Online, the website of the Daily Mail, alleges the “plaintiff had the unique, once-in-a-lifetime opportunity, as an extremely famous and well-known person … to launch a broad-based commercial brand in multiple product categories, each of which could have garnered multi-million dollar business relationships for a multi-year term during which plaintiff is one of the most photographed women in the world.”
The lawsuit, according to the New York Post, says the products sold by the first lady included “apparel, accessories, shoes, jewelry, cosmetics, hair care, skin care and fragrance.”
Trump filed the lawsuit just days after a Maryland judge dismissed the lawsuit against the corporation that publishes the Daily Mail’s website.
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Trump is also suing the Daily Mail in London. In August, the Daily Mail published a story questioning Trump’s past romantic relationships, her modeling career and immigration story. The news outlet cited a story from Trump’s native Slovenia that said the modeling agency she worked for doubled as an escort service. Several outlets retracted and apologized for repeating the Daily Mail’s claims. The Daily Mail also removed the story from its website. “As a result of defendant’s publication of defamatory statements about plaintiff, plaintiff’s brand has lost significant value, and major business opportunities that were otherwise available to her have been lost and/or significantly impacted,” the lawsuit says.
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02/06/17 9:16 PM
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