cable-primetime-network-ratings-dip-for-first-time-in-months.jpg



fox news hq
Fox News’ headquarters in
midtown Manhattan.

AP Photo/Mary
Altaffer


After several of the strongest months in their collective
history, the major cable networks saw their ratings dip in April
compared with an unprecedented first quarter. But they remained
strong compared with April 2016.

Ratings in April dipped for CNN and Fox News in prime time from
8-11 p.m. compared with last quarter, which the networks heralded
as record-shattering.

Despite high-profile internal turmoil that has rattled its

leadership
and
lineup
, Fox News posted the highest primetime ratings of the
cable networks, averaging 2,441,000 total viewers, including
488,000 viewers between the ages of 25 and 54, the coveted
demographic for advertisers.

Fox said total viewership was up 28% over last year in primetime,
including a 42% year-over-year increase in the target
demographic.

MSNBC saw a slight ratings boost in its primetime shows from last
quarter’s averages. The network averaged 1,564,000 total viewers
between 8-11 p.m., including 359,000 total viewers between 25 and
54. The network also posted an 82% increase in primetime viewers
over last April.

Rachel Maddow’s show remained the biggest draw for the network’s
primetime lineup. The left-leaning host’s 9 p.m. show averaged
2.4 million total viewers last month, including 562,000 total
viewers in the 25-54 age demographic, higher than Fox’s 9 p.m.
slot occupied by Tucker Carlson for part of the month and the new
cast of “The Five” for the final week of April.

Though CNN’s morning and daytime lineups continue to best MSNBC
in total and average viewers, its primetime lineup lagged behind
both Fox and MSNBC. The network averaged 998,000 total viewers in
primetime, about 200,000 fewer viewers than last quarter, and
357,000 in the key demo.

The numbers come amid a shakeup at Fox News, where the ratings
king Bill O’Reilly was ousted after allegations of sexual
harassment.

Its new lineup
posted strong initial numbers last week
, but it’s unclear
whether Carlson can match O’Reilly’s sky-high ratings in the 8
p.m. hour.

Any drama at Fox News doesn’t appear to have affected its
business-network arm. Fox Business Network bested CNBC, once
considered
the undisputed business-network leader
, for the seventh
consecutive month.



Source link

About the Author:

Leave a Reply