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Early this week, CNN’s communications team flat out confirmed reports the network hesitated to book White House counselor Kellyanne Conway over “concerns about [her] credibility.”

CNN’s statement came on the heels of Conway’s now-infamous reference to a nonexistent “Bowling Green” massacre, comments she chalked up to misspeaking.

By Thursday morning, Conway had waded into yet another controversy, this time committing a potential breach of ethics after she encouraged Americans to buy Ivanka Trump products in an interview on “Fox & Friends.

Conway’s repeated utterances of questionable statements, however, is precisely the reason networks should jump at the opportunity to book her. Icing Conway out of the news media would only damage transparency between the White House and the public.

Sure, the administration has a roster of additional spokespeople, but Conway is clearly one of President Trump’s closest and most influential advisors. The opportunity for journalists to directly engage her in conversations about important issues provides the public a unique window into the president’s inner circle.

Conway is not a pundit, nor is she a journalist. It is more than reasonable for networks to ensure on-air guests in both of those categories are providing viewers with fact-based reporting and analysis. But CNN should trust its viewers enough to understand that Conway is spinning on behalf of the White House.

The way she approaches that duty — her word choice, her hesitance to offer to direct responses to certain questions, her impulse to change topics on others — tells viewers a great deal about the administration’s perspective on the issues.

To CNN’s credit, the network did bring Kellyanne Conway back on-air for a heated interview with Jake Tapper Tuesday afternoon, proving the value of those very confrontations between journalists and people in positions of power.

If a White House spokesperson cannot provide credible analysis, the public should know about it. It is the media’s job to provide that essential platform, not to rescind it.

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