While Franklin Roosevelt had his fireside chats, Donald Trump has his Twitter account. And now it’s a legitimate historical question which medium will prove more influential. That’s what makes the president-elect’s latest snub so bizarre.

Twitter CEO Jack Dorsey didn’t accompany the captains of digital industry who toured Trump Tower today. According to reports, the notable no-show is the result of a failed emoji deal. Harboring an old campaign grudge, Trump decided to snub Dorsey because Twitter wouldn’t generate an emoji version of the hashtag #CrookedHillary.

To clarify, the next president of the United States is reportedly fuming over an emoticon. More than petty, the snub could be his biggest gaffe. That’s because Twitter made Trump’s win possible.

The meeting was obviously fitting. Thirteen executives made it to the presidential meet and greet, Silicon Valley CEOs responsible for hundreds of thousands of jobs between them. Executives like Apple’s Tim Cook and Tesla’s Elon Musk strolled through the glitzy lobby making appearances on C-Span’s now famous elevator cam. But it was clearly lacking.

The Trump transition team later claimed that Twitter was left off the list because the company “wasn’t big enough.” While market valuations bear this out — Twitter is worth an estimated $14 billion, a small fraction of Apple’s $650 billion — the explanation seems lacking.

Before the debates, Trump didn’t type his speeches on a Mac and on the campaign trail he didn’t drive an electric Tesla. Instead on a daily basis, the media mogul leveraged his celebrity to bypass the media and bring his message directly to millions of American voters on the world’s second largest social network. And Twitter worked.

With 140 characters, he raked in 62,206,395 ballots and 306 electoral votes. Sometimes crass, often mean, and always breaking news, Trump’s tweets have the power to create and destroy. They’ve catapulted stories to the front page of the New York Times and sent stocks tumbling on Wall Street. Perhaps no other candidate has so thoroughly connected with the American electorate. Maybe the snub puts all that at risk.

While Dorsey’s a capitalist, he’s also a noted liberal and within his rights to block the president. As the New York Times’ Farhad Manjoo observed Twitter has legal standing to block the incoming executive. Of course, with more than 17 million followers, banning Trump would be difficult. But it’s possible and he’s done it before.

Earlier this Summer, Dorsey cut loose Breitbart News’ Milo Yiannopoulos. Since then an army of Pepe the Frogs have gone crazy and nothing has changed. The far right commentator remains banned for life.

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Certainly barring the president-elect is far flung. Still, that it’s even conceivable demonstrates what a risk alienating Dorsey was. Without the medium, Trump would be forced to contend directly with the mainstream media like every president before him.

Philip Wegmann is a commentary writer for the Washington Examiner.

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