Welcome to the “I am rubber, you are glue” election. The schoolyard taunt “Whatever you say bounces off me and sticks to you” has now become a campaign tactic.

Donald Trump and Hillary Clinton have both begun to turn some of their opponents’ sharpest attacks against them. Consider for example Trump’s reaction to Clinton’s basket full of “deplorables” comment.

“She called these Americans every name in the book — racist, sexist, xenophobic, Islamophobic. She said they were not even American,” he said in defense of his voters in North Carolina. “She was attacking millions of moms and dads who love their children and want a better future for all Americans.”

In Baltimore, Trump went in for the kill shot. “You can’t lead this nation if you have such a low opinion for its citizens,” he said.

Sound familiar? It’s very similar to a line Clinton frequently uses against Trump. “If he doesn’t even respect all Americans,” she asks, “how can he serve all Americans?”

When Clinton poses that question, she is suggesting that Trump is a racist or at least indifferent to minority concerns. She cites everything from alleged racial discrimination at his properties to his “birther” crusade against President Obama to his current position on immigration. But Trump replies, in effect, “I am rubber and you are glue.”

“She is a bigot,” Trump told CNN last month, referring to his Democratic opponent. “Her policies are bigoted because she knows they are not going to work.”

During a speech in Mississippi, Trump laid it out in more detail. “Hillary Clinton is a bigot who sees people of color only as votes, not as human beings worthy of a better future!” he thundered. “She’s going to do nothing for African Americans. She’s going to do nothing for the Hispanics. She’s only going to take care of herself, her husband, her consultants, her donors – these are the people she cares about.”

Now Trump is even accusing of running a policy-free campaign — precisely the criticism so often lobbed at him.

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Trump said earlier this week that Clinton is “running a hate-filled and negative campaign with no policy, no solutions, no new ideas.” This has been the standard refrain against the Republican nominee since the primaries.

The Associated Press ran a fact check of Trump’s claim with a headline that snarkily asked, “Seriously?” But to paraphrase Marco Rubio, the Republican nominee knows exactly what he is doing.

Trump has always sought to muddy the waters on his biggest controversies. He often succeeds, leading Clinton supporters to complain about false equivalence. The businessman also bet that many voters would tune into the general election campaign in earnest only after Labor Day.

Whether Trump is right on these points remains to be seen. But the Clinton campaign is responding with a rubber, glue counterattack of its own.

Clinton has clearly taken a beating in the polls over the coziness between her family foundation and the State Department while she was secretary of state. Her image has also been harmed by perceptions she is not transparent. All of these are favorite Trump lines of attack. He has accused the Clintons of using the State Department as their “own personal hedgefund.”

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Bill Clinton has been defending the Clinton Foundation by contrasting it with Trump’s foundation. “Unlike him, we actually say who gives us money and what we spend it on, and disclose our tax returns and things like that,” the former president said.

This turns around three attacks Trump usually levels against the Clintons: that they lack transparency; that their charitable work is a pay-to-play “criminal enterprise;” that they are hypocrites when it comes to helping people.

“At the end of the day, I think the focus on transparency belongs much more on the Trump side of the ledger, particularly given all the questions on his finances, his charitable giving, how he’s handled the foundation,” said former Barack Obama campaign manager David Plouffe. “Really big issues there, and I hope the Clinton campaign spends a lot of attention on that in the closing weeks, and in the media.”

Plouffe was one of the first Hillary surrogates to turn another one of Trump’s anti-Clinton lines of attack against him: he’s suggested there’s a problem with the Republican nominee’s health — specifically that he’s fat.

“He’s 70,” Plouffe said. “He’s the heaviest president — candidate — we’ve had since William Taft. There’s legitimate issues.”

The debates should be entertaining.

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